Limited edition products, products with protected geographical indication, and traditional specialities are food industry segments which can benefit from serialization, and the improved digital authentication of the product’s origin.
Products like Scotch Whisky, Feta cheese, Cognac, Parmigiano-Reggiano, Australian beef are just a few of thousands of world known brands which are often counterfeited.
Product serialization and traceability enables food producers to fight off counterfeiting, and improve their brand image.